“What prompted you to donate?”
I have heard a range of answers over the years. From selfless compassion to some ulterior motive, the reasons behind a donor’s gift can be useful food-for-thought.
- I believe in you.
- I believe in what you do.
- I was asked to donate.
- Your story inspires me.
- Your work gives me hope.
- I have worked in these same trenches. I want to be part of the solution.
- I want to have an impact.
- I want to help an organization that helped me.
- I want an insider’s look at the issue.
- I want to invest in your community.
- Giving gives me a personal affirmation of self-worth.
- My generosity expands my social and/or professional influence.
- Giving makes me feel good.
- Giving is a moral obligation.
- I want to be recognized and acknowledged as a generous person.
- I want you to [ fill in the blank ] with this money.
- I want the tax and estate benefits.
- I want to continue my family’s legacy.
Understanding why someone donates and what that donor would like to accomplish with a gift deepens the connection you will have will that person and opens the door to future gifts.